HbbTV Applications.

Balanced model to support broadcaster and manufacturer interests.

Broadcast applications.
Broadcast independent applications.
Portal applications.

Example targeted application types:

“Red Button” applications.

Enhanced TV, interactive ads, voting, betting, ...

Digital text.

Replacement for traditional teletext services.

Broadcast-independent applications.

Accessed from broadcaster’s application or manufacturer’s portal.
Catch-up (on-demand) TV, games, photo sharing, ...